I create because
I believe design can spark emotion, create connection and give form to something that hasn’t existed before. For me, creativity is a way to make us feel, imagine and experience the world differently.
ABOUT ME
My passion for design started early - drawing, building and obsessing over architecture long before I knew it could become a career. Growing up with hearing loss also made me deeply aware of how differently people experience the world, shaping my sensitivity to communication, emotion and connection through design.
I believe design has the power to turn ideas into experiences, create emotion and build meaningful connections between people and culture. My work has moved across footwear, fashion, innovation and collaboration, but curiosity has always been the common thread.
After high school, I moved from Austria to San Francisco to study Industrial Design at the Academy of Art University. During my studies, I gained experience through internships, while my work was recognized through the IDSA Student Merit Award and International Design Awards. I was selected as a valedictorian candidate for the Class of 2020 and graduated on the President’s Honor Roll.
Currently, I’m an Expert Footwear Designer at NikeSKIMS. Previously at ADIDAS, I worked across projects with creative partners including Edison Chen and Pharrell Williams. From my hometown Graz, Austria to Milan, Italy and the United States, my career has unfolded across different cultures, teams and creative environments. My experience also spans MONCLER, YEEZY, RHUDE, ZARA, NGGH++ and independent design environments.
My approach is shaped by a fascination with form, culture, technology and the way people interact with the world around us. I’m interested not only in what we design, but in how it makes people feel, how it creates belonging, and how an idea can grow into a world of its own.
I’m continually exploring what design can become next - across physical products, experiences, storytelling and emerging technology. My ambition is to create work that not only takes shape, but also leaves a lasting emotional and cultural impact.